Champagne is the New Grey
Grey skies no more………. Well let’s not get too carried away. This is Vancouver after all! Funny enough though our office has been pulling a lot of specifications recently for multi-family projects and it never ceases to amaze me how we are all drawn to the same things. Is it boredom? Are we just tired of looking at the same things so we try and put a new spin on the “tried but true”? Is it more that we are all subconsciously influenced by products and advertising around us on a daily basis? As I was walking home the other day I passed the Bentley showroom on Burrard Street. Out of the corner of my eye I caught this beautiful car. It was the color that especially stopped me in my tracks. I thought wow this color is just like a scheme we had finished pulling the week before. We were jokingly calling some of our schemes; Champagne, Cappuccino, and Froth to name a few. It’s not that we still don’t have a love affair with grey (we do), it’s just that we have noticed the color being warmed up, mudded up (not a word I know……..) and frothed up. The Bentley showroom had several colors that echoed this sentiment. I started to think about the physiology of color and how we respond to it. Color can truly influence a person’s perception of a brand. This brand spoke “luxury, classic, elegant and sophisticated”. These were a few of the terms used by marketing for our project. Interesting our world of design isn’t it? Would you like to introduce this palate at home? Not all of us can afford a Bentley Flying Spur W12 sadly……. Seen below are Benjamin Moore’s Coventry Gray and Laura Ashley’s French Gray paint colors. Other such as the CB2 Movie Sofa in salt and pepper fabric, the Metallic Color Block Print from West Elm, Sprout Vases from EQ3 and the Rina Menardi Mono 2 Big Vase from Provide are all examples of champagne being seen in retail right now. Even more so the Sand Basket from Vancouver Special, the AJ Table Lamp from 2modern and a pair of party shoes by Sam Edelman (available now at Nordstrom’s – which just opened)! Last but not least, a hot new color from Caesarstone – Raw Concrete, is quickly becoming one of our new favorites. What are your thoughts? Are you digging the warmed up grey? Share your thoughts #area3grey
